Exhibitor Notes & Boxoffice Estimate - F1 (PG13)

Published Jun 25, 2025

Synopsis

Distributed By: Warner Bros | Release Date: 6/27/25 | Run Time: 156 Minutes

Action|Drama. In the 1990s, Sonny Hayes was Formula 1's most promising driver until an accident on the track nearly ended his career. Thirty years later, the owner of a struggling Formula 1 team convinces Sonny to return to racing and become the best in the world...…Brad Pitt, Javier Bardem, Damson Idris, Kerry Condon

Screening Notes

First, let’s start with the obvious: nobody plays Brad Pitt better than Brad Pitt. He generally leans into the same effortlessly charming character type in each of his films…and audiences love him for it. In this film, Pitt plays a washed-up F1 driver pulled back into the sport to guide a promising rookie --- if that sounds like a Tom Cruise kinda movie, it’s no coincidence since F1 and Top Gun Maverick share the same director. On-track intensity is amped-up by the use of IMAX cameras, real-world race footage, and Pitt himself doing much of the driving. Audiences will applaud and find emotional satisfaction with the ending.

Boxoffice Estimate

With over 800 million fans, Formula One racing is one of the top 10 spectator sports worldwide, ranking with basketball and football (American football, not soccer, which is THE #1 sport). Add Brad Pitt’s star power, director Joseph Kosinski, still basking in the success of Top Gun Maverick, a Q2 that is on fire, up +45% vs last year, much driven by WB’s success with Minecraft, Sinners, and Final Destination, and the conditions are near perfect for this film to keep moviegoer momentum going and kick-off what should be a powerhouse July.

Modeling suggests a $55M opening weekend, with tracking in the $49M and $60M range. While F1 is the only wide release on the slate for WB 6/27, it has Jurassic World Rebirth (7/2) and Superman (7/11) hot on its bumper within less than 14 days. With an estimated 3.2x multiple, projections land the film’s domestic total in the $158M to $193M range. If those numbers hold, the opening will outperform the average June PG13 opening by +28%, and more than double the average opening of a Brad Pitt film over the past 5 years.

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