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Writer's pictureFrank Rash

Exhibitor Notes & Boxoffice Estimate - EASTER SUNDAY (PG13)


Published Jul 20, 2022


Synopsis

Distributed by: Universal | Release Date: 8/5/22 | Run Time: 96 Minutes

Comedy. Set around a family gathering to celebrate Easter Sunday, a man returns home to his bickering, eating, drinking, laughing, loving family; the film is based on Jo Koy's life experiences and stand-up comedy. Jo Koy, Lydia Gaston, Brandon Wardell, Tia Carrere, Tiffany Haddish


Screening Notes

On the plus side, Jo Koy is really fun to watch…he has an infectious smile, an easy, confident manner, and is a good comedian; the Aug 5 release date and PG13 rating positions the film as the only non-animated family comedy in the market as we move to the end of summer. On the downside, Easter Sunday is simple humor, not offering a lot of depth, and fairly predictable.


Boxoffice Estimate

Two tactical advantages give this film hope. First, Joy Koy’s fan base; he has been a long-time regular on Chelsea Handler’s show, made some memorable appearances on Jimmy Fallon, will release his fourth Netflix comedy special in Sep’22 and has over 3 million Facebook followers. And second, the well-timed release date and family friendly PG13 rating.


Modeling lands at an opening weekend totaling $8.0M, with a range between $7.2M and $8.8M. I look for the film to sustain a 3.7x multiple on its way to a total gross between $26M and $33M. Continuing this summer’s baseball metaphor, the film may only be a single base hit…but it keeps the inning alive.



Click to Watch the Trailer!



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