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Writer's pictureFrank Rash

Exhibitor Notes & Boxoffice Estimate - GUARDIANS OF THE GALAXY 3 (PG13)


Published May 2, 2023


Synopsis

Distributed by: Disney | Release Date: 5/5/23 | Run Time: 149 Minutes

Adventure. Third film in the Guardians franchise. Still reeling from the loss of Gamora, Peter Quill must rally his team to defend the universe and protect one of their own. If the mission is not completely successful, it could possibly lead to the end of the Guardians as we know them.....Chris Pratt, Zoe Saldana, Vin Diesel, Dave Bautista, Karen Gillan, Bradley Cooper


Screening Notes

Guardians 3 is entertaining, the storylines have depth, each of the Guardians have their own endearing character quirks, and when you bring it all together, wrap it with some very fun snappy back-n-forth banter and wonderful on-screen chemistry, a few tear-jerking scenes, and plenty of adventure, you end up with the perfect movie to kick off the Summer. Oh, and you gotta love the catchy 60’s, 70’s and 80’s pop soundtrack. “I am Groot…!”


Boxoffice Estimate

I sense a little moviegoer fatigue with the Marvel Universe, capped-off with the disappointing totals for Ant-Man & the Wasp 2, which delivered a respectable $102M opening weekend but cratered with only a 2.0x multiple yielding $213M. The Guardians films, however, seem to get an audience pass as a good stand-alone franchise and Guardians 3 matches toe-to-toe with the quality of the previous two.


Modeling projects an opening weekend generating $127M, with a range between $114M and $139M…this is 34% greater than Guardians 1, 14% less than Guardians 2, and 5% less than the $134M average opening for the previous 31 Marvel titles, which feels just about right. Guardians 3 is perfectly teed up to be the 3rd title of the year to open to +$100M, behind Mario Bros and Ant-Man. The total multiple of 2.5x is slightly less than the previous 2 films and the Marvel average, but only because of the wealth of great product following it throughout May and Jun…the final gross is estimated between $300M and $367M.



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