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Exhibitor Notes & Boxoffice Estimate - FALL (PG13)

Writer's picture: Frank RashFrank Rash

Published Jul 27, 2022


Synopsis

Distributed by Lionsgate | Release Date: 8/12/22 | Run Time: 107 Minutes

Suspense. For best friends Becky and Hunter, life is all about conquering fears and pushing limits. However, after they climb 2,000 feet to the top of a remote, abandoned radio tower, they find themselves stranded with no way down. Now, their expert climbing skills are put to the ultimate test as they desperately fight to survive the elements, a lack of supplies, and vertigo-inducing heights. Grace Fulton, Virginia Gardner, Jeffrey Dean


Screening Notes

WARNING…if you have a fear of heights, it will take a heck-of-a-lot of effort to not squirm in your seat; the palms of my hands were sweating from the opening scene through the next 107 minutes, and I was exhausted. The panoramic visuals of climbing a rickety 2,000 ft tower are nerve-racking, suspenseful and will set audience’s adrenaline pumping. The two actresses (in a cast of only four, with the other two totaling about 5 minutes of screen time) are in their mid-twenties and relatively unknown, which is perfect for this film. Best of all, Fall is rated PG13, so most everyone can enjoy the thrill.


Boxoffice Estimate

Opening with only 1,200 runs, this film is a solid single, which could be stretched to a nice two-base hit. The trailer “crushes it”, the PG13 rating is perfect, the release date is strategically timed, so success may simply come down to the execution and effectiveness of the studio’s media plan. Oddly, most of the comp films I felt appropriate all related to similar nerve-racking suspense but taking place in the ocean. Modeling lands at an opening weekend totaling $4.8M, with a range between $4.3M and $5.3M. Audiences will enjoy this film, generating positive word-of-mouth, leading to a 3.3x multiple and a total gross between$14M and $17M.


Click To Watch Trailer !



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